Automotive Case Study

Client

Toyota dealership in rural Kansas

Opportunity:

Dealership needs to increase sales in their Primary Market Area

Solution

Match targeted direct mail with mobile display to the mailing list (primarily past Toyota customers)

Strategy #1

Direct Mail 5,000 custom letters targeting people in their buy cycle, including GPS geo-fence mobile display and Facebook at a household level to the same audience. (30 impressions per household = 150,000 mobile ads)

Results

12 confirmed click visits

Strategy #2

Dynamic Geo-Fence Targeting – served dynamic display ad to people shopping at other dealer’s locations. The ads were dynamically created from a wire frame and variable vehicle which was pulled from the 1st pic on the inventory feed. All clicks directed shoppers to their Used Car SRP.

Results

16 confirmed click visits

Final Campaign Results

28 customers tracked to the client location and 27 confirmed sales.

Confirmed click visits from strategy 1

Confirmed click visits from strategy 2

customers tracked to the client location

confirmed sales

6209 E. Silver Maple Circle, Ste 103 Sioux Falls, SD 57110

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