Precision Mobile Strategies
Target CompetitionThis strategy is a “no brainer” for certain businesses where your next potential customer is shopping at your competitor. We create a virtual polygon around all of the competitor locations within a market place, collect mobile device IDs entering that location and then start serving ads at a predetermined frequency.
For certain marketing campaigns we target an audience obtained by a physical address based on a specific demographic such as Homeowner, Age, Income, Vehicle owned (year, make, model) and much more! Through proprietary software geo-coding each physical address on the list, we are able to serve mobile display at a Household Level.
Geo-Fencing an Event of like-minded potential customers can generate a higher than average conversion. For example: advertising new Boats (brands with a booth and physical presence at the show) to people attending the St. Louis Boat Show. Not only are ads being delivered to the core customer demographic but ads will follow these consumers for months to come.
Geo-Fencing a client’s own location with “be back” and “up-sell offers” can be a very effective way of increasing overall spend per customer, as well as increase customer retention.