Capture Every Opportunity
Precision Mobile is a fully integrated, mobile marketing platform designed to engage with consumers in a manner that is consistent with their buying cycle. Built on GPS geo-fence technology, Precision Mobile offers unparalleled accuracy and reporting.
A Geo-fence is defined as a virtual geographic boundary, defined by Wifi, Cell Tower Triangulation, RFID or GPS technology, that enables software to trigger a response when a mobile device enters or leaves a predetermined location, either by a radius (as small as 1 mile) or by the actual device GPS location (as small as inches).
How Does Geo-fencing Work?
Determine the location of your competitor who’s customers you’d like to market to.
Define The Perimeter
Create a polygon geo-fence perimeter around each target location.
Identify CustomersCustomers enter the targeted location which triggers software to detect the device.
Capture Mobile DevicesThe mobile device ID is captured by either the Location Services enabled or by the GPS from open apps running in the background.
Mobile Display Ads are then served to the device as the consumer engages with apps and/or websites.
When a consumer clicks on the ad they are directed to your website.
Monthly reports will show consumer interaction from each target location. In addition, Precision Mobile reports also tracks the device’s GPS from any ad clicked and then physically entering your store location.
Precision Mobile Core Strategies
Geo-fence Household Specific locations
Target you core audience as they attend an Event and for up to 6 months after