1.) AutoNetwork.biz
2.) Drive for Less
3.) CEO Predictor Reports
“Fish where the fish are biting – with
a CEO Predictor Report!”
You’ll have a distinct marketing advantage by being
able to identify and target people who are most likely to
purchase from you. Let CEO help you “Capture Every
Opportunity” in Sales, Service and Finance!
4.) CEO Corporate Buy-Back Program
We’ve got a new TWIST on an “old hook” – we
combine your database with our Conquest Data to generate
amazing results! This program consistently generates
20-30 new car sales for dealers all across America!
5.) CEO Service Center Gift Card Program
Offer your customers what they really
want – a Service
Center Gift Card! Dramatically increase your service
revenue today by offering discounts on parts and
service!
6.) Credit Model Campaigns
Our Credit Model Campaigns are designed to
target any group of credit scores you would like. We can
mail to everything from “Buy Here, Pay Here” credit
customers, to high end, most likely to be approved customers.
The best part is YOU decide what scores you would like
to mail to.
How does this work? Our individual credit is compiled
from credit bureaus offering the most responsive, most
up-to-date prospect lists.
For more information, please visit www.accudata.com.
7.) Creative
At CEO Marketing our creative juices are always flowing!
We will separate you from your competition by thinking
outside the box and tailoring each campaign to meet your
core marketing message!
Data Mining:
Data Mining is the process of sorting & segmenting
a database by multiple criteria, thereby creating a
more precise list. See
the 12 Step Data Process.
Data Cleansing:
Also referred to as data scrubbing,
the act of detecting and removing and/or correcting
a database/s dirty data (i.e. data that is incorrect,
out-of-date, redundant,
incomplete, or formatted incorrectly). The goal of
data cleansing is not just to clean up the data in a
database
but also to bring consistency to different sets of
data that have been merged from separate databases. Sophisticated
software applications are available to clean a database’s
data using algorithms, rules and look-up tables, a
task that was once done manually and therefore still
subject
to human error. See
the 12 Step Data Process.
Data Extraction:
The process of pulling data from operational
and external data sources in order to prepare the source
data for the data warehouse environment.
With this we can also identify the top zip codes that
you are gaining the most sales from AND the top zip codes
that you are losing deals to your competition from. If
you knew that in zip code 12345 you were losing eight
out of every 10 deals, wouldn’t you desk the deal
much more aggressively? Sure you would! See
the 12 Step Data Process.
Data Hygiene:
Our Data Hygiene is designed to help
you acquire exact and correct addresses, improve
mail deliverability, update
your files and Change of Address records and more.
You’ll
save money by keeping your data clean, capturing
more clients and retaining existing customers.
- Data Consolidation: Validation
and correction address components ZIP+4 codes are
enhanced and more.
- NCOA: (The National Change of Address)
Updates the mailing lists with the latest change of address
filed with
the USPS.
- DSF: (Delivery Sequence File) Checks mailing lists
against the complete, exact address for every delivery
point
served by the USPS.
- CASS: (Coding Accuracy Support System) This system
improves the accuracy of 5-digit ZIP, ZIP+4, carrier
route,
and delivery point bar codes. See
the 12 Step Data Process.
Conquest Data:
Maximize the effectiveness of your marketing campaigns
with the industry’s leading suite of predictive
automotive models!
Conquest Data allows you to pull current registration
information at a local market level in conjunction with
household demographic information, enabling you to confidently
target your best prospects based on what is likely parked
in the garage; when a household is in the market for
a new or used vehicle; and how much a household is likely
to spend on its next vehicle purchase.
- TMP Garage Predictors – WHAT
The
truly qualified buyer is one who not only is in the market
to buy, but also demonstrates an affinity
for the brands of vehicles you sell. The next best
thing to registration data, Garage Predictors, is a
series of highly accurate and efficient statistical
models that target households by vehicle ownership.
You have the flexibility to make highly targeted selections
to meet your specific needs.
- TMP Purchase Predictors – WHEN
Market
timing is a critical element to the success
of any direct marketing campaign. The offer will
fall flat if a prospect isn’t ready
to buy. Purchase Predictors enable you to
choose
from categories
to
reach prospects who are up to eight times
more likely to purchase a new or used vehicle!
- TMP Vehicle Budget Predictors – HOW
MUCH
Vehicle Budget Predictors help you qualify a household
based on how much they are likely to spend on their
next vehicle purchase.
For more information, please visit http://usa.polk.com/products/9_tmp.htm or www.polk.com.
Data Enhancement
Demographics: Target your
messaging for higher response by including occupation,
home value, martial status, children, income, head of
household and ethnic households – even specialized
information.
Psychographics: Reveal
customer preference, lifestyles and hobbies by adding
psychographic details to your data.
Firmagraphics: For business
to business marketing, we can add SIC codes, sales volume,
business site type, employee size or contact names.
For more information, please visit www.accudata.com.
ROI (Return on Investment):
Data Mining is for a given use of money in
an enterprise, the ROI is how much profit or cost saving
is realized. An ROI calculation is sometimes used along
with other approaches to develop a business case for a
given proposal. The overall ROI for an enterprise is sometimes
used as a way to grade how well a company is managed.
If an enterprise has immediate objectives
of getting market revenue share, building infrastructure,
positioning itself for sale, or other objectives, a
return on investment might be measured in terms of meeting
one
or more of these objectives rather than in immediate
profit or cost savings. The process of sorting & segmenting
a database by multiple criteria, thereby creating a
more precise list.
Sold Reports:
Sold Reports are a very important part of the direct mail
process. These reports enable us to track exactly how many
vehicles were sold before, during and after the actual
sale.
When the sale is finished, we are able to pull a detailed
report of the vehicles that were sold. Once we receive
this report, we are able to combine it along with the actual
list the dealership mailed to and find the duplicates to
show how many cars were sold off of the mail piece.
Once this is complete, we create our own report which
we are able to email or fax to show you our findings.
We have found these numbers to be very solid. It is a
great way to measure the results from your direct mail
campaign!
